United Online

United Online Launches NetZero 4G Mobile Broadband Service

NetZero 4G Mobile Broadband Offers Disruptive Pricing, Fast 4G Speeds, No Contract-No Commitment Data Plans, and Secure Internet Access

WOODLAND HILLS, Calif.--(BUSINESS WIRE)--Mar. 19, 2012-- NetZero Wireless, Inc., a subsidiary of United Online, Inc. (NASDAQ: UNTD), today announced the launch of NetZero 4G Mobile Broadband, a fast, affordable and protected Internet service for laptops, iPads^® and other tablets, and netbooks.

The NetZero 4G HotSpot(TM), left, and the NetZero 4G Stick(TM) (Photo: Business Wire)

This new service, which launches today in over 80 cities nationwide, including New York, Los Angeles, Chicago, Houston, Philadelphia, San Francisco, Washington, D.C. and Miami, lets consumers create their own personal Internet connections without being tied to unsecure public hotspots at places like coffee shops, airports and hotels. And unlike public Wi-Fi networks, where credit card numbers and other personal information may be exposed to hackers and data thieves, the NetZero 4G Mobile Broadband service delivers a protected, private Internet connection anytime, anywhere within its coverage area.

NetZero 4G Mobile Broadband data plans start at just $9.95 per month. Customers are not required to sign a contract, and can upgrade their data plan at any time. Each plan delivers 4G service with download speeds of up to 10Mbps and upload speeds of up to 1.5Mbps.

“NetZero is bridging the digital divide by letting consumers purchase a secure, quality, mobile broadband service at very affordable prices with plans designed to meet the consumers’ data needs,” said Mark R. Goldston, chairman, president and CEO of United Online. “Our service gives customers the freedom to take the Internet anywhere in our coverage area, without being tied to public Wi-Fi service or having to purchase higher-cost, sometimes multi-year plans offered by other mobile broadband providers. With NetZero 4G Mobile Broadband, there are no contracts or commitments, and our customers can even try our service for up to one year for free.”

All data plans, including the free plan, require the purchase of one of two affordable access devices: the NetZero 4G HotSpot™ and the NetZero 4G Stick™. The NetZero 4G HotSpot simultaneously supports up to eight Wi-Fi-enabled devices, including iPads^® and other tablets, within a 150-foot range. The NetZero 4G Stick supports a single laptop or netbook via a USB port. The NetZero 4G HotSpot costs $99.95 and the NetZero 4G Stick costs $49.95, much less than the cost of most comparable contract-free devices available today.

NetZero 4G Mobile Broadband includes an innovative feature that lets customers switch the speed of their service to meet their data needs. NetZero 4G Mobile Broadband subscribers can set their service at either LightSpeed, which delivers download speeds of up to 1Mbps, or WarpSpeed, which provides download speeds of up to 10Mbps. Customers in any of the service plans can toggle their speed setting to LightSpeed (to conserve data) or WarpSpeed (to maximize speed) at any time, allowing them to match the speed of their service to their current activity and maximize their data consumption.

With NetZero 4G Mobile Broadband, there are no overage charges. Customers cannot accidently exceed monthly data allotments. An alert lets customers know when they reach their monthly data limit, at which point, they have three options. Option One: If customers are on a pay plan, they can buy extra data “Top Ups” that they can use through the end of their current billing cycle. Option Two: Customers can upgrade to a higher capacity data plan. Option Three: Customers can wait until the next month to utilize the service with a fresh allotment of data according to their existing plan.

For more information on NetZero 4G Mobile Broadband or to purchase the service, consumers can go to www.NetZero.com or call 1-800-NETZERO.

Members of the press can access the NetZero Media Room at http://www.untd.com/netzero.

About NetZero

NetZero Wireless, Inc., a subsidiary of United Online, Inc., is a provider of 4G mobile broadband Internet access with service coverage in over 80 cities in the U.S. NetZero 4G Mobile Broadband offers high-speed, affordable Internet access to consumers using a PC, Mac^® computer, iPad^® mobile digital device or other tablet, or netbook. Consumers can purchase a NetZero 4G Stick™ to connect a single modem-enabled device such as a PC or a Mac^® computer, or a NetZero 4G HotSpot™ to connect up to eight Wi-Fi-enabled devices simultaneously. For more information or to sign up, please visit www.NetZero.com/new.

About United Online

United Online, Inc. (Nasdaq: UNTD), through its operating subsidiaries, is a leading provider of consumer products and services over the Internet, where their respective brands have attracted a large online audience that includes more than 60 million registered accounts. The company's FTD segment provides floral-related products and services (FTD and Interflora) for consumers and retail florists, as well as other retail locations offering floral and related products and services. The company's Content & Media segment provides online nostalgia products and services (Memory Lane and Classmates) and online loyalty marketing (MyPoints). Its primary Communications segment service is Internet access (NetZero and Juno).

United Online, NetZero, Juno, FTD, Interflora, Memory Lane, Classmates and MyPoints are trademarks or registered trademarks of United Online, Inc. or its subsidiaries. All other company or product names are trademarks of their respective owners.

Cautionary Information Regarding Forward-Looking Statements

This release contains forward-looking statements within the meaning of the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995, as amended. These forward-looking statements include, but are not limited to, statements about the launch of the new NetZero 4G mobile broadband service, including, without limitation, management’s expectations regarding planned products and services offerings, pricing, marketing strategies and additional revenue streams. Such forward-looking statements are not guarantees of future events, performance or results and involve risks and uncertainties that may cause actual events, performance and results to differ materially from those described in this release. Potential factors that could adversely affect NetZero Wireless, Inc.’s ability to perform as anticipated and, consequently, adversely affect the business, financial condition and results of operations of United Online, Inc. and its Communications segment include, without limitation, the compliance by NetZero Wireless, Inc. and its 4G mobile broadband network supplier with, or the operation of, contractual provisions; that the expected or planned implementation of the marketing initiatives, products and services may be delayed or limited, or might not ultimately be implemented, or if implemented, may not be accepted or commercially successful; changes in consumer demand, tastes and preferences, or that consumers might not utilize the products and services as expected; that the offered products and services may not successfully compete with other mobile broadband service providers as well as other providers of broadband services; failures, interruptions, delays, technological issues, expenses or other problems associated with the systems, products or services of NetZero Wireless, Inc. or its affiliates or its third-party suppliers or their systems, products or services; changes to pricing, marketing strategies or the business model; that the anticipated benefits to the Communications segment and United Online, Inc. might not be realized; unanticipated events and circumstances occurring after the date hereof; and other factors that may cause actual events, performance and results to differ materially from those predicted as described in United Online, Inc.’s annual and quarterly reports filed with the Securities and Exchange Commission (http://www.sec.gov), including, without limitation, information under the captions “Management's Discussion and Analysis of Financial Condition and Results of Operations” and “Risk Factors”.

Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50207915&lang=en

Source: United Online, Inc.

Media Inquiries:
NetZero
Scott Matulis, 818-287-3388 (o)
818-451-8918 (m)
pr@untd.com
or
Finn Partners for NetZero
David Shein, 312-329-3985 (o)
312-519-1180 (m)
davids@finnpartners.com
or
Investor Inquiries:
NetZero
David Bigelow, 818-287-3560 (o)
dbigelow@corp.untd.com