ABOUT UNITED ONLINE
United Online, Inc. (Nasdaq: UNTD) is a leading provider of consumer Internet and media services with more than 60 million registered accounts across its portfolio of brands. The company's Classmates Media segment services are online social networking (Classmates) and online loyalty marketing (MyPoints). Its primary Communications segment services are Internet access and email (NetZero and Juno).
Classmates Media Segment
The company's online social networking Web sites enable users to locate and interact with acquaintances from high school, college, work and the military. Led by its flagship Classmates Web site in the United States (www.classmates.com), the company serves more than 50 million registered accounts across its social networking Web sites, including 3.5 million pay accounts as of March 31, 2008. Members have contributed to the company's social networking Web sites a substantial amount of distinct, relevant pieces of content that helps attract new social networking members and returning Web site visits from existing members.
The company also operates four international social networking services including StayFriends in Austria (www.stayfriends.at), StayFriends in Germany (www.stayfriends.de), StayFriends in Sweden (www.stayfriends.se), and Trombi in France (www.trombi.com).
The company's online loyalty marketing service, MyPoints (www.mypoints.com), provides advertisers with an effective means to reach a large online audience with targeted marketing campaigns. The MyPoints program also enables consumers to earn points-based rewards by responding to email offers, completing online surveys, shopping online and engaging in other online activities. Rewards points are redeemable in the form of third-party gift cards and other benefits from over 60 merchants, including retailers, theaters, restaurants, airlines and hotels.
Communications Segment
United Online's Communications segment features the reliable value-priced brands of NetZero (www.netzero.com) and Juno (www.juno.com). The company offers consumers a variety of choices to meet their Internet access needs including accelerated dial-up Internet access, standard dial-up Internet access, a free dial-up Internet access service that is subject to hourly and other limitations, and DSL Internet access services. Accelerated dial-up Internet access services can significantly reduce the time for certain Web pages to load when compared to basic dial-up services, and also include antivirus software, pop up blocking and enhanced email storage.
The company's dial-up Internet access services are available in over 10,000 cities nationwide. By comparison, the company's DSL Internet access services are purchased from third parties and currently have a limited coverage area. The Communications segment also includes Web hosting and related services for consumers and businesses.
Services for Advertisers
United Online provides advertising solutions to marketers with brand and direct response objectives through a full suite of display, search, email, and text-link opportunities across its Internet properties. The company uses a variety of targeting technologies, Web site sponsorships and Web site integrations to allow advertisers to effectively and efficiently engage with their target audience.
United Online is headquartered in Woodland Hills, CA, with offices in New York, NY; Fort Lee, NJ; Renton, WA; San Francisco, CA; Schaumburg, IL; Erlangen, Germany; and Hyderabad, India.
