MyPoints Launches Swappable™ Mobile App to Allow Consumers to Buy, Share, Personalize and Swap Gift Cards

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WOODLAND HILLS, Calif.--(BUSINESS WIRE)--Feb. 23, 2015-- Loyalty marketing service, Inc., a subsidiary of United Online, Inc. (NASDAQ: UNTD), announced today the launch of Swappable, a mobile app available on both the App Store and Google Play™, which allows users to purchase, share, personalize and swap gift cards from a variety of merchants. Gift cards can be purchased through the Swappable mobile app using credit cards.

The Swappable app seeks to disrupt the gift card marketplace through several unique features. First, the app’s patent pending “swap” functionality allows a recipient of a gift card through the app to exchange an unwanted gift card for another of equal value with a merchant the recipient prefers. Second, Swappable allows the gift giver to add a personalized photo, video or text message that will accompany the gift card. Third, Swappable will soon leverage online and offline geolocation technology to alert users when there are stores nearby where they can redeem their gift cards and where they can purchase new gift cards. Finally, the app’s payment functionality is enabled by Braintree’s trusted and widely used platform, making check-out simple and secure.

MyPoints will lend more than twenty years of loyalty expertise to the Swappable app, and has been proven as a leader by delivering nearly 500,000 gift cards last year. This experience in combination with Swappable’s new “swap” technology will allow MyPoints to help revitalize the gift card space by minimizing the number of gift cards that go unused and also providing users with added savings and personalized content.

“In the past, gift cards have not been terribly interactive,” said Sha Fakiri, MyPoints’ General Manager. “Now, with the Swappable app, users can select their optimal gift experience through an easily navigable and simple interface. MyPoints will continue to offer our customers wonderful online shopping experiences and now can apply that expertise toward revolutionizing how consumers use gift cards.”

“The gift card space is rapidly changing and has continued to grow in recent years,” said Francis Lobo, United Online’s President and Chief Executive Officer. “Through the launch of Swappable, we believe we are adding new functionality and personalization that will enable us to grow our share of a market that saw $124 billion1 spent on gift cards in 2014 alone.”

About MyPoints®, Inc., a subsidiary of United Online, Inc., is a shopping rewards program that allows members to shop their favorite brands and earn points for purchases, surveys, games, printing and redeeming coupons and more. Members redeem these points for gift cards to their favorite stores and restaurants, travel miles, funds through payment platforms or Visa® Prepaid cards, or can donate their points directly to charity. For more information on MyPoints or to sign up for a free membership, please visit

About United Online®

United Online, Inc. (Nasdaq: UNTD), through its operating subsidiaries, is a leading provider of consumer services and products over the Internet, where the company’s brands have attracted a large online audience that includes more than 100 million registered accounts worldwide. United Online’s Content & Media segment provides social networking products and services (Classmates and StayFriends) and loyalty marketing services (MyPoints). Its primary Communications segment services are Internet access, including NetZero Mobile Broadband and, the newly launched NetZero Wireless Phone service.

United Online, NetZero, Juno, Classmates, StayFriends, MyPoints and Swappable are trademarks or registered trademarks of United Online, Inc. or its subsidiaries. All other company or product names are trademarks of their respective owners.

Cautionary Information Regarding Forward-Looking Statements

This release contains forward-looking statements within the meaning of the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995, as amended. These forward-looking statements include, but are not limited to, statements about MyPoints’ launch of a new mobile application and website including, without limitation, management’s expectations regarding planned features and functionality, and additional revenue streams. Such forward-looking statements are not guarantees of future performance or results and involve risks and uncertainties that may cause actual performance and results to differ materially from those described in this release. Potential factors that could adversely affect MyPoints’ ability to perform as anticipated and, consequently, adversely affect the business, financial condition and results of operations of United Online, Inc. and its Content & Media segment include, without limitation, the compliance by, Inc. and its third-party suppliers with, or the operation of, contractual provisions; that the expected or planned implementation of the products and services may be delayed or limited, or may not be commercially successful; changes in consumer demand, tastes and preferences, or that consumers might not utilize the products and services as expected; that the offered products and services may not successfully compete with other providers of similar products and services; failures, interruptions, delays, technological issues, or other problems associated with the systems, products or services of, Inc. or its affiliates or their third-party suppliers; and other factors that may cause actual performance and results to differ materially from those predicted as described in United Online, Inc.’s annual and quarterly reports filed with the Securities and Exchange Commission ( We undertake no obligation to update these forward-looking statements to reflect the impact of events or circumstances arising after the date hereof, unless required by law.

1 Based on CEB (2014) Gift Cards: Still Growing, but Losing Panache?, CEB TowerGroup Viewpoint #365

Source: United Online, Inc.

United Online, Inc.:
Kim Orlando, 424-238-6246
Taylor Patterson, 310-496-4459