MyPoints Launches Redesigned Website, Mobile App and Browser Extension Powering Enhanced Rewards-Based Online Shopping Experience

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WOODLAND HILLS, Calif.--()--Loyalty marketing service, Inc., a subsidiary of United Online, Inc. (NASDAQ: UNTD), announced today the launch of its updated website, iOS mobile app and browser extension designed to allow members to earn Points when they shop at over 1,500 MyPoints affiliated retailers, while dramatically improving their online shopping experience.

The enhanced MyPoints program enables users to take advantage of great new deals, online and in-store, and will allow users to redeem Points and cash back rewards through e-certificates and other online cash transfer options. MyPoints’ new website features enhanced product feeds and streamlined navigation, while the new iOS mobile app allows members to view their account statement, redeem rewards, browse hot products, shop MyPoints partners, and take advantage of a universal checkout/one cart option designed to streamline the mobile shopping experience. The MyPoints browser extension alerts members to Point earning opportunities when shopping online.

“MyPoints members deserve a loyalty program that enables them to enjoy a modern and intuitive shopping experience at both a brand and product level – while offering a more fun and engaging way to earn and redeem Points,” said Sha Fakiri, MyPoints’ General Manager. “As the pioneer and a leader of online shopping rewards, we understand what budget-savvy shoppers are looking for and we see the new MyPoints as providing a great online shopping experience.”

“Over the last few years, the loyalty, rewards and commerce categories have rapidly evolved,” said Francis Lobo, United Online’s President and Chief Executive Officer. “This is a transformative moment for our company as we launch this new and improved MyPoints ecosystem. Our users know that with MyPoints, online shopping and rewards incentives are synonymous with great deals and customer loyalty and we are proud to provide an enhanced MyPoints experience that lives up to this expectation.”

About MyPoints®, Inc., a subsidiary of United Online, Inc., is a shopping rewards program that allows members to shop their favorite brands and earn points for purchases, surveys, games, printing and redeeming coupons and more. Members redeem these points for gift cards to their favorite stores and restaurants, travel miles, cash or Visa Prepaid cards, or can donate their points directly to charity. For more information on MyPoints or to sign up for a free membership, please visit

About United Online®

United Online, Inc. (NASDAQ: UNTD), through its operating subsidiaries, is a leading provider of consumer services and products over the Internet, where the company’s brands have attracted a large online audience that includes more than 100 million registered accounts worldwide. United Online’s Content & Media segment provides social networking products and services (Classmates and StayFriends) and loyalty marketing services (MyPoints). Its primary Communications segment services are Internet access, including NetZero Mobile Broadband and, the newly launched NetZero Wireless Phone service.

United Online, NetZero, Juno, Classmates, StayFriends and MyPoints are trademarks or registered trademarks of United Online, Inc. or its subsidiaries. All other company or product names are trademarks of their respective owners.


United Online, Inc.
Kim Orlando
Taylor Patterson