United Online Promotes Robert Taragan to President of the Communications Segment and Promotes Matthew Wisk to President of MyPoints Subsidiary within the Classmates Media Segment

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WOODLAND HILLS, Calif., Nov 21, 2008 (BUSINESS WIRE) --

United Online, Inc. (Nasdaq: UNTD), a leading provider of consumer products and services over the Internet, announced today that Robert J. Taragan, 52, has been promoted to President of the company's Communications segment, a newly-created role, and Matthew J. Wisk, 49, has been promoted to President of MyPoints.com, Inc., the company's online loyalty marketing service within the Classmates Media segment. Both appointments are effective December 1, 2008.

Taragan joined United Online in 2000 and most recently served as Executive Vice President of Operations with management responsibility for the Communications segment's technology, customer relationship management and operations functions in the U.S. and India. Wisk joined United Online in 2005 as Executive Vice President and Chief Marketing Officer with responsibility for marketing functions within the Communications segment and has also assumed operating responsibility for the Communication segment's broadband and Web hosting product lines.

"I am thrilled to announce the promotion of Rusty Taragan to President of the Communications segment and Matt Wisk to the President of our MyPoints business within the Classmates Media segment. These promotions follow the recent appointment of Robert Apatoff as President of FTD and the promotion of Steven McArthur to President of the Classmates Media segment and help to streamline the management structure of United Online so that it is perfectly aligned with our three operating segments," said Mark R. Goldston, Chairman, President and Chief Executive Officer of United Online.

"Rusty Taragan is an outstanding operating executive and his deep experience after eight years of handling increased responsibility within our Communications segment makes him the ideal choicefor the newly-created President role atthat unit. Matt Wisk's promotion to President of MyPoints demonstrates my confidence in his leadership ability and will leveragehis proven marketing talents to further broaden the MyPoints program's appeal for consumers and advertisers," said Goldston. "The promotion of these talented executives underscores the significant management depththat has been a hallmark ofUnited Online for many years and provides continuity, knowledge and proven operating experience that will benefit the Communications segment and MyPoints going forward," added Goldston.

Wisk assumes a role previously held by John Fullmer, who will retire from MyPoints after making invaluable contributions to the company's growth and prosperity during many years in top leadership positions. Fullmer will serve as a Senior Advisor to Mark Goldston through December 31, 2008 to ensure a smooth transition of leadership responsibilities.

Prior to joining United Online, Taragan spent 21 years at Nielsen Media Research where he served in key management roles including Executive Vice President of Marketing and General Manager of Local Services. Highlights of his tenure at the company include maintaining operating responsibility for producing Nielsen TV ratings in all U.S. television markets, establishing the Nielsen Sports Marketing Service business and implementing the rollout of the People Meter as a new data collection tool. Taragan earned a B.A. in Economics from Colgate University.

Prior to joining United Online, Wisk served as Senior Vice President, Chief Marketing Officer at TiVo and Chief Marketing Officer at Herbalife International. Earlier in his career, Wisk served as Vice President, Marketing, North and South America for Nokia where he provided leadership and strategic marketing vision for the international marketing of its mobile phone division. Wisk earned a B.A. in Marketing and an M.B.A. from Michigan State University.

About United Online(R)

United Online, Inc. (Nasdaq: UNTD) is a leading provider of consumer products and services over the Internet, where the company's brands have attracted a large online audience that includes more than 60 million registered consumer accounts. The company's floral and related offerings include products and services for consumers and retail florists, as well as for other retail locations offering floral products and services, in the U.S., Canada, the United Kingdom, and the Republic of Ireland. The floral business utilizes the highly recognized FTD (www.ftd.com) and Interflora (www.interflora.co.uk) brands, both supported by the Mercury Man logo that is displayed in approximately 45,000 retail floral shops worldwide. The company's Classmates Media services include online social networking (www.Classmates.com) and online loyalty marketing (www.MyPoints.com) in North America. Classmates Media also operates online social networking Web sites in a number of European countries. The company's Communications services include value-priced Internet access and email provided by NetZero (www.netzero.com) and Juno (www.Juno.com).

Headquartered in Woodland Hills, CA, United Online operates through a global network of locations in the U.S., Canada, the United Kingdom, Germany, and India. More information about United Online is available on the company's Web site located at: www.unitedonline.com.

SOURCE: United Online, Inc.

United Online, Inc.
Erik Randerson, CFA, 818-287-3350
Scott Matulis, 818-287-3388

Copyright Business Wire 2008

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