Paul Pucino Appointed as Chief Financial Officer of Classmates Media Corporation Subsidiary of United Online

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WOODLAND HILLS, Calif., Aug. 13, 2007 (GLOBE NEWSWIRE) -- United Online, Inc. (Nasdaq:UNTD), a leading provider of consumer Internet and media services, today announced the appointment of Paul J. Pucino as executive vice president and chief financial officer of its wholly-owned subsidiary Classmates Media Corporation, effective August 20, 2007.

Previously, Pucino served as executive vice president and chief financial officer for Digital Insight, a publicly-traded Internet services company, prior to its merger with Intuit in February 2007.

"Paul has demonstrated a strong track record for creating value in technology companies and effectively managing relationships with the investment community," said Mark R. Goldston, our chairman, president and chief executive officer. "Paul's financial acumen and many years of experience in corporate strategy add considerable depth to the Classmates Media leadership team."

Prior to Digital Insight, Pucino served as chief financial officer for Tekelec, a publicly-traded developer of Internet and telecommunications networking equipment, and as vice president, strategy and new ventures for Galileo International before its merger with Cendant Corporation.

Earlier in his career, Pucino served in financial analysis and public accounting roles for KPMG Peat Marwick, Dean Witter Discover & Company and The Kemper Group. A Certified Public Accountant, Pucino earned a Bachelor's degree in Accounting from the University of Tampa and an MBA in Finance from the University of Chicago.

About United Online

United Online, Inc. (Nasdaq:UNTD) is a leading provider of consumer Internet and media services. The company's Content & Media services include online social networking (Classmates) and online loyalty marketing (MyPoints). Its Communications services include Internet access (NetZero, Juno) and email. United Online is headquartered in Woodland Hills, CA, with offices in New York, NY; Fort Lee, NJ; Renton, WA; San Francisco, CA; Schaumburg, IL; Orem, UT; Erlangen, Germany; and Hyderabad, India.

Cautionary Information Regarding Forward-Looking Statements

This release may contain forward-looking statements within the meaning of the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995, as amended. Information about potential factors that could affect the company's business, financial condition and results of operations is included in the company's annual and quarterly reports filed with the Securities and Exchange Commission (, including, without limitation, information under the captions "Management's Discussion and Analysis of Financial Condition and Results of Operations" and "Risk Factors."

CONTACT:  United Online, Inc.
          Erik Randerson, CFA

Press: Scott Matulis 818-287-3388

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