Steven McArthur Appointed as President of Classmates Online

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WOODLAND HILLS, Calif., Aug. 13, 2007 (GLOBE NEWSWIRE) -- United Online, Inc. (Nasdaq:UNTD), a leading provider of consumer Internet and media services, today announced the appointment of Steven B. McArthur as president of Classmates Online, Inc., a provider of online social networking services, effective August 20, 2007. Classmates Online, Inc. is a subsidiary of United Online's wholly-owned subsidiary Classmates Media Corporation.

McArthur most recently served as president of North American operations for Expedia, a leader in online travel with a portfolio of Internet brands including Expedia, and Hotwire.

Prior to Expedia, McArthur served as executive vice president of Web properties for AOL, where he provided leadership to AOL Web properties such as, and AOL Instant Messenger. He began his tenure at AOL as President and CEO of AOL Canada.

"Steve is a proven operating executive with a demonstrated ability to deliver results within branded consumer companies," said Mark R. Goldston, our chairman, president and chief executive officer. "His expertise in consumer Internet and media properties, including experience with online advertising and subscription business models, represents an excellent fit with Classmates."

Previously McArthur served in a variety of executive leadership roles for Maple Leaf Foods, one of Canada's largest food processing companies. At Maple Leaf, McArthur advanced from vice president, corporate development to executive vice president, sales and marketing, and was eventually promoted to become president of Maple Leaf Consumer Foods.

McArthur began his career at Bain & Company, a global leader in strategy consulting services, where he advised clients in the technology, travel, health care and financial services industries. McArthur earned a Bachelor's degree in Economics from Queen's University, Belfast, and an MBA from Harvard University.

About United Online

United Online, Inc. (Nasdaq:UNTD) is a leading provider of consumer Internet and media services. The company's Content & Media services include online social networking (Classmates) and online loyalty marketing (MyPoints). Its Communications services include Internet access (NetZero, Juno) and email. United Online is headquartered in Woodland Hills, CA, with offices in New York, NY; Fort Lee, NJ; Renton, WA; San Francisco, CA; Schaumburg, IL; Orem, UT; Erlangen, Germany; and Hyderabad, India.

Cautionary Information Regarding Forward-Looking Statements

This release may contain forward-looking statements within the meaning of the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995, as amended. Information about potential factors that could affect the company's business, financial condition and results of operations is included in the company's annual and quarterly reports filed with the Securities and Exchange Commission (, including, without limitation, information under the captions "Management's Discussion and Analysis of Financial Condition and Results of Operations" and "Risk Factors."

CONTACT:  United Online, Inc. 
          Erik Randerson, CFA

Press: Scott Matulis 818-287-3388

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