More Than Half Will Spend At Least $50 On Valentine's Day According to Inaugural Valentine's Day Survey

Print Page  |  Email Page

WOODLAND HILLS, Calif., Feb. 12, 2007 (GLOBE NEWSWIRE) -- More than half of those who participated in the inaugural Valentine's survey said they will spend at least $50 on their significant other this year for Valentine's Day. Almost 40 percent plan on spending between $50 and $200, while six percent said they will spend more than $200., a leading frequent shopper loyalty Web site, polled 6,000 of its 10 million members about Valentine's Day participation and spending plans.

What kinds of gifts will they be buying? According to the survey, the most popular gift, cited by 71 percent of respondents, is a greeting card, followed by an evening out (52%), candy (43%), flowers (32%) and gift cards (17%). Conversely, the item that members most hope to receive on Valentine's Day is an evening out (44%).

The survey found that MyPoints members do not plan on limiting their Valentine's Day gift giving to their significant others. Many respondents plan on buying gifts for themselves (28%), co-workers (17%), others, including their neighbors and family members (13%), and even pets (20%).

Other key results from the Valentine's Day survey include:

 --  67% of respondents plan to celebrate Valentine's Day
 --  42% plan to do their Valentine's Day shopping online
 --  46% list "the reaction I think I'll get" as their main
     consideration when buying a Valentine's Day gift
 --  65% plan on giving more than one Valentine's Day card
 --  All but 10% plan on giving at least one Valentine's Day card

The survey also asked members to submit their favorite "unique" Valentine's Day gift. A sampling of responses include:

 --  Marriage proposal
 --  Handmade cards
 --  Hand-carved wooden heart
 --  Entire romantic evening
 --  Poem
 --  Romantic ad in the newspaper
 --  Musical stuffed animal
 --  Dancing bear
 --  A pair of monkeys hugging each other
 --  Assortment of potatoes
 --  Large fortune cookie
 --  Doorknob
 --  My daughter's karyotype
 --  Flowers that my son made me from tissue paper
 --  Hand-written coupons
 --  Food blender
 --  Electric shaver
 --  Crayons and coloring books
 --  Tires
 --  Waffle maker

In addition to the Valentine's Day Survey, MyPoints has compiled a Valentine's Day Gift Guide found at that features an assortment of special ideas for Valentine's Day gift giving. Members can also participate in The Valentine's Day Countdown, a daily online scavenger hunt leading to a secret Grand Prize giveaway February 14.

About MyPoints® is a leading frequent shopper loyalty Website where members earn rewards points for reading emails, taking surveys, booking travel and shopping with more than 300 leading, brand-name merchants through the MyPoints Website and via permission-based email. MyPoints reward Points can be redeemed for gift cards and discounts from a broad list of MyPoints partners including retailers, theaters, restaurants, airlines and hotels., Inc. was acquired by United Online in April 2006. For more information on MyPoints, please visit For press inquiries, go to

About United Online®

United Online, Inc. (Nasdaq:UNTD) is a leading provider of consumer Internet and media services. The company's Content & Media services include social networking (Classmates) and online loyalty marketing (MyPoints). Its Communications services include Internet access (NetZero, Juno), and email. United Online is headquartered in Woodland Hills, CA, with offices in New York, NY; Fort Lee, NJ; Renton, WA; San Francisco, CA; Schaumburg, IL; Orem, UT; Erlangen, Germany; and Hyderabad, India. For more information about United Online, please visit

Note to Editors: United Online and MyPoints are registered trademarks of United Online, Inc. or its subsidiaries. The names of any other companies, products and services used herein are for identification purposes only and may be trademarks of their respective owners.

CONTACT:  United Online, Inc.
          Liz Gengl

          Scott Matulis

Back to top